2014 round up – now available

26th Jan 2015

2014 round up – now available

In this edition of Storebites, we take a look back at some of the key retail trends for 2014 alongside some examples of how both high street grocers and some of the big brands in the UK executed these trends.

And looking forward to 2015 as our shopping habits are getting more and more demanding, we take a look at how retail needs to adapt and change to keep up.

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Arc win at MAA Worldwide Globes

13th Feb 2015

Arc win at MAA Worldwide Globes

We are proud to announce we have won a silver and a bronze at The MAA Worldwide Globes for our work for The Tutor Crowd and McDonald’s KickStart respectively. As the name suggests, the Globes celebrate the best marketing campaigns in the World.

The Sparc
The Sparc

12th Feb 2015

We don't like cricket... We love it!

The introduction and development of Twenty20 (T20) has completely revolutionised the game of cricket over the past decade. Whilst the ‘purist’ cricket…

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Arc triumphs again at ESA Excellence Awards

3rd Feb 2015

Arc triumphs again at ESA Excellence Awards

We scooped a big win at the ESA Excellence awards in the Best Business to Employee category for the McDonald’s EURO Cup 2014 Event.

McDonald’s FryFutbol World Cup campaign picked up a Highly Commended in the Best Social Media category, adding to its incredible record at awards events so far.

NSPCC "I Saw Your Willy"

14th Jan 2015

NSPCC "I Saw Your Willy"

Leo Burnett Change launches a new ‘Share Aware’ online safety campaign for the NSPCC to help address the growing concern of how to keep children safe on the internet. The campaign shows how quickly things can go wrong when you share things you shouldn’t online. #shareaware

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Arc/Leo Burnett Change win Best Integrated Campaign in Europe

19th Nov 2014

Arc/Leo Burnett Change win Best Integrated Campaign in Europe

When the Arc/Change combo won the bucket load of awards at the IPMs this summer, we qualified for the IMC awards which celebrate the best of European promotional marketing.

A total of six awards went to British agencies including 2 golds, 3 silvers and a bronze.

Arc/Change, we are delighted to announce won two of them. Gold for integration. Silver for Cause related marketing.

Relaunching The Co-Op Bank

2nd Oct 2014

Relaunching The Co-Op Bank

After over 9 months in planning and development, our campaign to relaunch The Co-op Bank broke on 1st October. A fully integrated campaign across TV, Cinema, OOH, press, radio and retail aiming to raise awareness of the banks ethical stance. The TV ad, directed by legendary Hollywood director Tony Kaye, shows a man having the words “Ethics & Values” tattooed on his back, inspired to ink by the bank’s ethical policy. “I belong to an organisation that does things a little differently,” he says, over a backdrop of images of skulls and bullets.

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Old Spice - Gentleman Hunt

15th Sep 2014

Old Spice - Gentleman Hunt

We used Old Spice’s brand spokesman, Isaiah Mustafa, in a series of online ads. The work was part of the "gentleman hunt" campaign to find out what makes UK men so manly.

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Have you read remarc?

4th Sep 2014

Have you read remarc?

remarc is a monthly commentary on the world of partnerships written by our sponsorship team. The newsletter contains a variety of content including recent news, opinion pieces and industry analysis.

Click here to read the latest edition