Festive round up in the latest edition of Storebites

26th Jan 2015

Festive round up in the latest edition of Storebites

In the latest edition of Storebites, we take a look at how retailers and brands ensured they were front of mind for our shoppers during the festive season in our promotional and retailer round up– along with an indepth look at how some of the biggest names in UK retail promoted their Christmas offering.

And, while we might all think that the festive season is all about spend, spend, spend the rise of Aldi and Lidl on the high street demonstrates that value is still very much at the forefront of shoppers minds and wallets – in this issue we take a look at the continuing growth of these retailers and how they are stealing a march on their competitors.

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NSPCC "I Saw Your Willy"

14th Jan 2015

NSPCC "I Saw Your Willy"

Leo Burnett Change launches a new ‘Share Aware’ online safety campaign for the NSPCC to help address the growing concern of how to keep children safe on the internet. The campaign shows how quickly things can go wrong when you share things you shouldn’t online. #shareaware

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The Sparc
The Sparc

14th Jan 2015

Partnerships and the power of protest

One of the most interesting trends to emerge in 2014 was the growing power of our collective consumer voice: its influence to affect change, and the…

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Relaunching The Co-Op Bank

2nd Oct 2014

Relaunching The Co-Op Bank

After over 9 months in planning and development, our campaign to relaunch The Co-op Bank broke on 1st October. A fully integrated campaign across TV, Cinema, OOH, press, radio and retail aiming to raise awareness of the banks ethical stance. The TV ad, directed by legendary Hollywood director Tony Kaye, shows a man having the words “Ethics & Values” tattooed on his back, inspired to ink by the bank’s ethical policy. “I belong to an organisation that does things a little differently,” he says, over a backdrop of images of skulls and bullets.

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Arc/Leo Burnett Change win Best Integrated Campaign in Europe

19th Nov 2014

Arc/Leo Burnett Change win Best Integrated Campaign in Europe

When the Arc/Change combo won the bucket load of awards at the IPMs this summer, we qualified for the IMC awards which celebrate the best of European promotional marketing.

A total of six awards went to British agencies including 2 golds, 3 silvers and a bronze.

Arc/Change, we are delighted to announce won two of them. Gold for integration. Silver for Cause related marketing.

Old Spice - Gentleman Hunt

15th Sep 2014

Old Spice - Gentleman Hunt

We used Old Spice’s brand spokesman, Isaiah Mustafa, in a series of online ads. The work was part of the "gentleman hunt" campaign to find out what makes UK men so manly.

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Have you read remarc?

4th Sep 2014

Have you read remarc?

remarc is a monthly commentary on the world of partnerships written by our sponsorship team. The newsletter contains a variety of content including recent news, opinion pieces and industry analysis.

Click here to read the latest edition

IPM 'Agency of the Year' for Arc and Leo Burnett Change

23rd Jun 2014

IPM 'Agency of the Year' for Arc and Leo Burnett Change

Our campaign to save lives at sea for the RNLI won big at the IPM Awards, grabbing Double Gold and Silver, the Client Award, the Consumer Award (especially gratifying as it is voted for by punters) and the biggie - The Grand Prix.

And winning Agency of the Year too was the icing on the cake!

Arc's Brandtasy League

23rd Jun 2014

Arc's Brandtasy League

We are celebrating the World Cup by lauching our very own ‘Brandtasy League’ - a league table that ranks the tournament’s top sponsors and biggest advertisers in terms of the impact they are having on consumers.

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