19th Nov 2014
When the Arc/Change combo won the bucket load of awards at the IPMs this summer, we qualified for the IMC awards which celebrate the best of European promotional marketing.
A total of six awards went to British agencies including 2 golds, 3 silvers and a bronze.
Arc/Change, we are delighted to announce won two of them. Gold for integration. Silver for Cause related marketing.
2nd Oct 2014
After over 9 months in planning and development, our campaign to relaunch The Co-op Bank broke on 1st October. A fully integrated campaign across TV, Cinema, OOH, press, radio and retail aiming to raise awareness of the banks ethical stance. The TV ad, directed by legendary Hollywood director Tony Kaye, shows a man having the words “Ethics & Values” tattooed on his back, inspired to ink by the bank’s ethical policy. “I belong to an organisation that does things a little differently,” he says, over a backdrop of images of skulls and bullets.Continue reading
23rd Jun 2014
Our campaign to save lives at sea for the RNLI won big at the IPM Awards, grabbing Double Gold and Silver, the Client Award, the Consumer Award (especially gratifying as it is voted for by punters) and the biggie - The Grand Prix.
And winning Agency of the Year too was the icing on the cake!
22nd Sep 2014
Storebites is our seasonal round up of all things retail, and our summer edition is now available. In this issue you will find features themed around this year’s summer of sport. We look at ambush marketing, different brands’ performance during World Cup season and some of the best POS found across UK retailers.
Click here to receive your free copy of Storebites
4th Feb 2014
More great news - our sponsorship team have won an ESA Excellence award in the Best Multi-National Campaign category for their McDonald’s Player Escort Programme for UEFA Euro 2012.
The ESA Excellence Awards are the only recognition of excellence within the sponsorship industry across Europe.