26th Jan 2015
In this edition of Storebites, we take a look back at some of the key retail trends for 2014 alongside some examples of how both high street grocers and some of the big brands in the UK executed these trends.
And looking forward to 2015 as our shopping habits are getting more and more demanding, we take a look at how retail needs to adapt and change to keep up.
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13th Feb 2015
We are proud to announce we have won a silver and a bronze at The MAA Worldwide Globes for our work for The Tutor Crowd and McDonald’s KickStart respectively. As the name suggests, the Globes celebrate the best marketing campaigns in the World.
12th Feb 2015
The introduction and development of Twenty20 (T20) has completely revolutionised the game of cricket over the past decade. Whilst the ‘purist’ cricket…Continue Reading
3rd Feb 2015
We scooped a big win at the ESA Excellence awards in the Best Business to Employee category for the McDonald’s EURO Cup 2014 Event.
McDonald’s FryFutbol World Cup campaign picked up a Highly Commended in the Best Social Media category, adding to its incredible record at awards events so far.
14th Jan 2015
Leo Burnett Change launches a new ‘Share Aware’ online safety campaign for the NSPCC to help address the growing concern of how to keep children safe on the internet. The campaign shows how quickly things can go wrong when you share things you shouldn’t online. #shareawareWatch
19th Nov 2014
When the Arc/Change combo won the bucket load of awards at the IPMs this summer, we qualified for the IMC awards which celebrate the best of European promotional marketing.
A total of six awards went to British agencies including 2 golds, 3 silvers and a bronze.
Arc/Change, we are delighted to announce won two of them. Gold for integration. Silver for Cause related marketing.
2nd Oct 2014
After over 9 months in planning and development, our campaign to relaunch The Co-op Bank broke on 1st October. A fully integrated campaign across TV, Cinema, OOH, press, radio and retail aiming to raise awareness of the banks ethical stance. The TV ad, directed by legendary Hollywood director Tony Kaye, shows a man having the words “Ethics & Values” tattooed on his back, inspired to ink by the bank’s ethical policy. “I belong to an organisation that does things a little differently,” he says, over a backdrop of images of skulls and bullets.Continue reading