26th Jan 2015
In the latest edition of Storebites, we take a look at how retailers and brands ensured they were front of mind for our shoppers during the festive season in our promotional and retailer round up– along with an indepth look at how some of the biggest names in UK retail promoted their Christmas offering.
And, while we might all think that the festive season is all about spend, spend, spend the rise of Aldi and Lidl on the high street demonstrates that value is still very much at the forefront of shoppers minds and wallets – in this issue we take a look at the continuing growth of these retailers and how they are stealing a march on their competitors.
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14th Jan 2015
Leo Burnett Change launches a new ‘Share Aware’ online safety campaign for the NSPCC to help address the growing concern of how to keep children safe on the internet. The campaign shows how quickly things can go wrong when you share things you shouldn’t online. #shareawareWatch
14th Jan 2015
One of the most interesting trends to emerge in 2014 was the growing power of our collective consumer voice: its influence to affect change, and the…Continue Reading
2nd Oct 2014
After over 9 months in planning and development, our campaign to relaunch The Co-op Bank broke on 1st October. A fully integrated campaign across TV, Cinema, OOH, press, radio and retail aiming to raise awareness of the banks ethical stance. The TV ad, directed by legendary Hollywood director Tony Kaye, shows a man having the words “Ethics & Values” tattooed on his back, inspired to ink by the bank’s ethical policy. “I belong to an organisation that does things a little differently,” he says, over a backdrop of images of skulls and bullets.Continue reading
19th Nov 2014
When the Arc/Change combo won the bucket load of awards at the IPMs this summer, we qualified for the IMC awards which celebrate the best of European promotional marketing.
A total of six awards went to British agencies including 2 golds, 3 silvers and a bronze.
Arc/Change, we are delighted to announce won two of them. Gold for integration. Silver for Cause related marketing.
23rd Jun 2014
Our campaign to save lives at sea for the RNLI won big at the IPM Awards, grabbing Double Gold and Silver, the Client Award, the Consumer Award (especially gratifying as it is voted for by punters) and the biggie - The Grand Prix.
And winning Agency of the Year too was the icing on the cake!