Ian Thomas
Managing Partner
Q: How did you start off in the industry?
A: Via a work placement in a small agency whilst still at Kingston University. I was delighted to discover that you could actually enjoy working and went back after graduating.
Q: What is your career highlight so far?
A: Helping Mars Petfoods prove that 8 out of 10 cats really do prefer Whiskas.
Beri Cheetham
Executive Creative Director
Q: What’s been your career highlight so far?
A: Highlight - winning the DMA creative shoot-out in Toronto. Lowlight – having my award (a toy gun) confiscated by Canadian customs before the flight home.
Q: How do you see your role at Arc?
A: Creator, leader, motivator, mediator, game changer.
Michelle Whelan
Managing Partner
Q: How did you start off in the industry?
A: Met a Scotsman in a bar in Frankfurt as I was looking to move from Brussels to Frankfurt. He was the CEO of an agency. The Scottish and the Irish have a lot in common.
Q: What do you say when you meet someone at a drinks party and they ask you what you do?
A: I'm part of a team running an agency called Arc that motivates people to engage with brands like McDonalds, Samsung and Cadbury.
Richard Dutton
Business Development Director
Q: What is your career highlight so far?
A: Recently being elected to the Direct Marketing Association Board.
Q: What do you say when you meet someone at a drinks party and they ask you what you do?
A: I work for a marketing agency helping them win new business. The agency is called Arc – they are part of Leo Burnett – if you watch Mad Men they always talk about them.
Caron Beith
Managing Director - LeoSports
Q: What makes you unique?
A: Longevity and experience: working on and at 4 x FIFA World Cups, 5 x UEFA European Championships and 5 x Olympics - since 1996.
Q: What do you say when you meet someone at a drinks party and they ask you what you do?
A: I ensure companies achieve the most value, benefit and advantage from their sponsorships both in Host Countries as well as Europe/Globally (from about 3 years out, up to and including the Events themselves).
Garry Munns
Creative Director
Q: What makes you unique?
A: I've worked in both above and below-the-line agencies so I've gained proper integrated creative experience. I don't know any other creatives who have won a Creative Circle gold for best digital outdoor poster and then won a MAA gold for best integrated campaign at the same venue three days later.
Q: What do you say when you meet someone at a drinks party and they ask you what you do?
A: I say. "Guess". And they take one look at my hair and pretty much get it right!
John Atmore
Planning Director
Q: How did you start off in the industry?
A: I wrote a TV documentary which wasn't commissioned and on the strength of that a friend of a friend offered me a trial period as a copywriter at Saatchi, on £9000 a year.
Q: What do you say when you meet someone at a drinks party and they ask you what you do?
A: I work out the best way for brands to talk to their customers (message and medium).
Peter Batchelor
Planning Director
Q: How do you see your role at Arc?
A: To make the work better. Either by helping develop a better strategy, or making the creative work more effective or anything else that gets a better outcome for our client and their brand.
Q: How did you start off in the industry?
A: When I was 14 I designed the logo for my Dad's engineering business. That started me thinking about brand communications.
Rob Mitchell
Head of Sponsorship
Q: What is your career highlight so far?
A: With the Olympics, Commonwealth Games, Heineken Cup, Stella Artois tennis and film, there’s lots to choose from; but negotiating and managing title sponsorship of the World Snooker Championship for 888.com was ground–breaking given the BBC TV relationship with the event. 888.com was the first gaming brand to sponsor a BBC property and the first ‘dot.com’.
Q: Outside of work, what are you most passionate about?
A: Mountains (climbing up and skiing down), links golf, and my family. Scotland helps me combine all three.
Sally MacMillian
Client Services Director
Q: What makes you unique?
A: An impressive ability to remain calm and (relatively) relaxed under pressure. A very useful trait to have in this industry as there are often a million things happening at once, none of which you've planned for or anticipated!
Q: What do you say when you meet someone at a drinks party and they ask you what you do?
A: Bring brands to life for Tesco customers
Will Glynn-Jones
Head of Experiential
Q: How did you start off in the industry?
A: I needed work experience at uni, so my Dad found me a job at the marketing agency his company used. I fell in love with the industry and, 15 years later, I’m still here.
Q: What is your career highlight so far?
A: Winning a huge piece of business on behalf of Gillette whilst I was running a small, independent agency. We won with a bold concept that included racing a Maserati around a track; it turned out to be one of Gillette’s most successful promotions ever.
Nina Monahan
Head of P&G Shopper
Q: What is your career highlight so far?
A: I was offered the opportunity to move from our Chicago office to Paris to build a shopper marketing practice in that office and strengthen our capabilities across Europe. I've lived in several locations since and have met and worked with brilliant people from many different backgrounds and cultures.
Q: What do you say when you meet someone at a drinks party and they ask you what you do?
A: You know when you walk into a McDonald's restaurant? Well, everything you see from signage, to promotions, to fixturing, to the messaging, to the total store design – I do.
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