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The award was for the "The McDonald's Cup", an internal football competition held for McDonald's employees, which won the ESA award in the 'Business to Employee' category. This was a fantastic programme that had more than 4,500 employees participating around the UK with a Finals Day held at Wembley Stadium. Congratulation to everyone involved.

There are 5 new starters in Arc; Will Glynn-Jones (pic), Gillian Snowball, Kate Ward (pic), Paul Hamilton (pic) and Megan Kelly (pic). Experiential arm Lime has 6 new starters; Tammy Owens, Lauren Bird, Kate Totman, Mallory Cottell and Catherine Smith. Finally, our specialist sponsorship activation arm – LeoSports sees Sarah Andrews (pic) and Kirsten Goode (pic) join the agency. A big welcome to all of you!

It was pleasing to see an increase in those taking on the individual triathlon with 5 intrepid soloists. The other 7 teams were made up of 3 person relay teams with individuals taking on either the swim, the cycle or the run. Special mention should go to Gemma Leutton who finished the individual Super Sprint triathlon as the overall leading female athlete. Helen Bowden and Richard Berry also put in impressive performances on the swim and cycle respectively. Other notable performances were Chris Coles for the worst cycling gear imaginable, and Angus Golding for the best impersonation of a runner beamed forward from c. 1974. A great day out and thanks to Sandra Arellano for taking on the lion's share of organising the day. Look forward to seeing you next year for more of the same!

The full and packed agenda included, amongst others, keynote speeches and presentations from Philip Clarke, Chief Executive Tesco, Mark Price, Managing Director Waitrose, Andy Clarke, Chief Executive Asda and an interview with The Rt Hon Dr Vince Cable MP, Secretary of State for Business, Innovation and Skills. Although there wasn’t a specific theme to the day, almost every one of the speakers had a view on the challenges of multi-channel retailing and the growing importance of mobile. In fact, so embracing of technology was the day, that a Twitter hash tag (#brcrs11) was used to keep everybody sharing views and opinions, linked to screens in the conference room. http://www.brc.org.uk/brc_events_detail.asp?id=670

We were entered into the Direct Mail Flat, 10,001-100,000 pieces category (this makes them pretty niche) and includes standard envelope formats, self-mailers and catalogues soliciting a measurable action. It must include a response mechanism and is directly measured on its ROI. And we won a Bronze with Kraft! "This UK effort invited women to try Carte Noire coffee while listening to famous actors reading aloud from novels online. A book-cover envelope contained what appeared to be a page torn from a book with a personalized story describing how the recipient could enjoy an online reading with Joseph Fiennes. Results included 8% coupon redemption and 2,000 website visits on the day the direct mail piece arrived." A massive congratulations to our Creative Director Garry Munns, Art Director Lindi Radomsky and Copywriter Karen Reed along with everyone else who worked on the account.

McDonald’s has appointed Leo Burnett Group, to produce a design framework for all of their London 2012 Olympic communications. The win was a collaboration between Leo Burnett, Arc and LeoSport to cover all communications from advertising through to the interior of restaurants, in the build up to and during London 2012 Games. Congratulations to all involved.

Diana Cawley, Managing Director comments ‘This is an important move – we intend to bring the wealth of research and insights to the fore in how we add value to clients’ business’

Arc were awarded a Bronze for ‘Best use of Business to Consumer Direct Mail’ and Silver for ‘Best use of Copy’. A great way to end the year – here’s to more awards in 2011!

The event was a huge success and we will be running similar workshops in 2011 – if you would like more information please contact Richard Dutton.

Michelle is joined by Thalia Wirth as Account Director on Halifax, Cathy Elves as Account Director on Kraft and Warburtons and finally Teresa Petrou joins Arc's Kraft team as Senior Account Manager on Kenco. A warm welcome to all of you!

lime have been nominated for Best Stand or Display, Best Promotions Team and for the second year running Best Brand Strategy - which they won in 2009. We are keeping our fingers crossed for the awards ceremony which takes place on 20th October.

Rebecca Edwards joins Arc as an Account Manager, Ellen Phillips and Harriet Nash join lime as Account Executives and finally Adam Payne and Angus Golding join LeoSports as Account Director and Account Co-ordinator respectively Welcome all of you to our ever-growing team

In the Sprint Relay race, we fielded 12 teams of 3 in a field of 44 teams.  5 of our teams came in within the first 11 places with an amazing effort from Rob Varcoe, Sean Boles and Senan Lee who came third overall.   We also had 3 competitors (super-athletes) who did the whole triathlon - James Barnes, Richard Oakes and Harry Dromey.  James Barnes came in 8th which was brilliant.  The sun shone all day which was perfect for the post race barbie and beers

The campaign focussed on furthering Kenco's Rainforest Alliance accreditation awareness by creating an engaging story across a range of executions - direct, in-store, on-line and experiential. The judges loved the creative work and its original, personal engagement with the target audience - congratulations to the Kenco Team who worked on this campaign - am sure there will be more awards coming soon!