Kellogg's case study

The challenge:

Kellogg's signed a sponsorship agreement with Sir Chris Hoy, 4-time Olympic gold medal cyclist, following the 2008 Beijing Olympic Games to support their Bran Flakes brand. Kellogg's wanted to understand how to use Sir Chris Hoy to drive their brand development, especially with limited access to the athlete.

The activation:

LeoSports managed the athlete and agent co-ordination, and advised on how Kellogg's Bran Flakes could use the endorsement of Sir Chris Hoy to build the brand and engage their target audience.