Scottish Widows

The Challenge:

Scottish Widows, part of Lloyds Banking Group, are the Official Pensions and Investment Provider to the London 2012 Olympic and Paralympic Games.

LeoSports were appointed to provide brand strategy, Olympic consultancy and sponsorship activation to help leverage this sponsorship.

The Activation:

LeoSports delivered athlete and agency co-ordination for the Brand Ambassadors - Roger Black (Olympic Games silver medallist), Sarah Storey (7-times Paralympic Games gold medallist) and Scottish Widows' Golden Hopefuls athletes. Additionally, LeoSports provided strategic planning, tracking and measurement.

This work is currently ongoing.