Pfizer case study

The challenge:

As part of an integrated campaign our objective was to shock people into questioning their purchasing habits of prescription medicine and to go through the correct channels.

The activation:

A stand was designed to look like a building site – reflective of the unhygienic conditions in which some counterfeit medicines are produced . Actors played the role of the counterfeiters and trained brand ambassadors distributed literature along with key messages to our target . The activity brought to life the ATL which was live at the time and visited 7 major cities across the UK.