Tesco case study

The challenge:

Over 16 million active Clubcard customers visit Tesco every year. Many of these will be going to stock up on their regular groceries, but a great deal will also be open to trying something new or taking advantage of special offers.

The activation:

For the last 16 years, lime has been the sole sampling and demonstration agency for Tesco. Our activities include instore sampling, car park experiential, Roadshow-in-a-box, merchandising and mystery shopping. Our experience shows that on the day of these activities, average sales see an uplift of 250-300% as well as providing a memorable experience for customers.