Arc London helps McDonald's and Jessie J give London a surprise moment of joy

Jessie J performed a gig for an unsuspecting busload of fans, as part of McDonald's 'imlovin24' activity, which saw 24 events over 24 hours in 24 cities around the world on Tuesday March 24th.

4 years ago | PressRead More

Using the Super Bowl to evolve the brand experience

Here's how brands went beyond traditional TV ad spots to score big at this year's Super Bowl

4 years ago | PressSee More

Diversity can disrupt

Stars like Zoella are indicative of the disruption happening in marketing, but how can agencies follow suit?

4 years ago | PressRead More

Arc's Sarah Leccacorvi talks Black Friday on Bloomberg

Sarah discusses the outlook for Black Friday retail sales with Francine Lacqua on Bloomberg TV

5 years ago | PressRead More
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