arc London

Arc London helps McDonald's and Jessie J give London a surprise moment of joy

4 years ago

Jessie J performed a gig for an unsuspecting busload of fans, as part of McDonald's 'imlovin24' activity, which saw 24 events over 24 hours in 24 cities around the world on Tuesday March 24th. Arc London, was the lead agency behind the event, creating the idea and delivering the experience.

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