Tesco

Engaging consumers in the UK’s largest grocer

Arc has been the sole sampling and demonstration agency for Tesco for the last 18 years. We understand the importance of providing memorable shopper experiences and we have been the facilitators of innovative and effective programmes for a huge variety of FMCG brands.

We’ve been getting consumers to switch or try new brands through our engaging in-store sampling teams and memorable car park and front of store experiential activities. We have seen dramatic uplifts in sales of up to 300% during and immediately after the activity and set the seeds for an ongoing relationship with a number of brands every year.