We shone a spotlight on the true stories of the people we are helping in Honduras like Maria, 23, a single mother living in an area plagued by gangs. In the past, a gang has attempted to kill her brother but with the help of Kenco she has been able to take a different path.
We created a pop up café where members of the public could swap their loose change for a sample of the new Dark Roast coffee. The donations were then used to help influence the lives of young Hondurans who were participating in the Kenco Coffee Vs Gangs initiative.
Via an outdoor unit (Tuk Tuk’s) and an indoor pop up café we achieved 49 live activity days and the team interacted with over 390,000 consumers. With over 540k samples distributed.