We wanted to transform people's misconceptions about vending machine coffee, and turn it into an experience to savour (and even share).
We created a unique interactive sampling experience, letting consumers experience this new coffee in a fun and exciting way. How? By letting great coffee speak for itself. Ladies and gentlemen meet Kenneth: the talking coffee machine.
We served over 1,000 cups of Kenco Millicano, and over 55,000 fans on Kenco Millicano's Facebook page saw the video. Also, a further 49,000 have viewed it on YouTube to date. Kenneth was also featured and talked about on over 100 websites.
- IPM - E22 Experiential marketing - Bronze
- IPM - G34 Innovation - Bronze
- IPM - E22 Experiential marketing - BRONZE
- IPM - G34 Innovation - BRONZE
- Caples - Ambient/Guerrilla marketing - Finalist