McDonald’s UK approached us to create a unique experience that could place millennials at the centre of their brand communications strategy and generate unique and fun sharable content.
How about a superstar singer performing in central London on a usual Tuesday afternoon? How about Jessie J performing on the top deck of a double decker bus wrapped as a colourful giant boom box to 24 lucky fans who don’t know what going to happen and share it live to the world through YouTube? Yes, that is very unexpected!
Jessie J tweeted the nation’s millennials, inviting them to her secret gig. Thousands of millennials engaged, out of which 24 of Jessie J’s super fans won VIP tickets to a seat on the top deck. Obviously we didn’t give away what was going to happen.
Jessie was joined by YouTube stars Thatcher Joe and Lucy&Lydia who shared their experiences with their millions of online fans. The Boom Bus Tour was streamed live through Facebook, Twitter and YouTube with viewers across the globe joining live.