arc London

McDonald's

Boom Bus

Overview

McDonald’s UK approached us to create a unique experience that could place millennials at the centre of their brand communications strategy and generate unique and fun sharable content.

How about a superstar singer performing in central London on a usual Tuesday afternoon? How about Jessie J performing on the top deck of a double decker bus wrapped as a colourful giant boom box to 24 lucky fans who don’t know what going to happen and share it live to the world through YouTube? Yes, that is very unexpected!

Jessie J tweeted the nation’s millennials, inviting them to her secret gig. Thousands of millennials engaged, out of which 24 of Jessie J’s super fans won VIP tickets to a seat on the top deck. Obviously we didn’t give away what was going to happen.

Jessie was joined by YouTube stars Thatcher Joe and Lucy&Lydia who shared their experiences with their millions of online fans. The Boom Bus Tour was streamed live through Facebook, Twitter and YouTube with viewers across the globe joining live. 

Highlights

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